Visitors decide in seconds. Every extra second of load time costs attention, conversions and search rankings.
Why website speed matters
- Conversions — faster pages sell more and capture more leads
- SEO — Google rewards good page experience
- Mobile users — slower networks magnify every delay
- Brand perception — slow feels unprofessional
Core Web Vitals explained
| Metric | Measures | Good score |
|---|---|---|
| LCP | Loading — largest visible element | Under 2.5s |
| INP | Responsiveness to clicks and taps | Under 200ms |
| CLS | Visual stability — layout jumps | Under 0.1 |
“Speed is a feature — your visitors notice it before they notice your design.”
What slows websites down
- Large, uncompressed images
- Cheap shared hosting
- Too many plugins and third-party scripts
- Render-blocking CSS and JavaScript
- No caching or CDN
How to make your website faster
- Serve images in WebP/AVIF at the right size, lazy-loaded
- Move to quality hosting with a CDN
- Enable page, browser and object caching
- Remove unused plugins, fonts and scripts
- Defer non-critical JavaScript
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Pro tip: Test with PageSpeed Insights on mobile, not desktop — that is the score Google uses.
Want a faster site? We audit and fix performance.
Request an audit →Frequently asked questions
What is a good page load time?+
Aim for the main content to appear in under 2.5 seconds on mobile.
Does hosting affect speed?+
Yes — hosting is often the single biggest factor. Server response time sets the floor for everything else.
How often should I test site speed?+
Monthly, and after every major update, plugin install or redesign.
TKV Creatographics builds performance-first websites that pass Core Web Vitals. Talk to our team.